Product Overview
Wholegrain Wheat Cereal with Chocolate Chips Fortified with Vitamins & Iron.
learn more about our farmers and the wheat that they grow for us. Or visit: www.weetabix.co.uk/homegrownbritishwheat
Does Good
Our farmers are passionate about improving natural habitats. On Ben's farm, they do this by focussing on regenerative techniques. After wheat is harvested, they plant cover crops to enrich the soil and improve the environment.
The new cover crops being planted
On Ben's farm, responsible production & sustainability underpins everything they do. It's one of the many reasons they love working with Weetabix.
Find out more at ra.org
Welcome to Ben's Farm
Ben is an 8th generation farmer. Farming is definitely in his blood.
Meet the family
We're a multi-generational business with myself and my wife, heather, being the current custodians in a long line of previous family members. My farm manager, pete, is a key member of the team and he brings everyone together. Some of the team members have been on the farm for over 50 years; that's an incredible amount of knowledge and experience.
Our farm
We work hand in hand with the air, soils, water and all wildlife. We like to work very much with the environment in mind. I'd like to think we're shaking hands with nature.
My favourites
You can never get bored on the farm! Each day brings new challenges we need to solve. It can be demanding but it's always exciting.
We produce enough wheat for 22 million Wetabix a year!
Our British wholegrain wheat travels less than 50 miles to the home of Weetabix*.
*Farm office situated within 50 miles of Weetabix mills. Our growers are all signed up to a recognised environmental stewardship scheme.
We share a passion for sustainable† farming with our farmers.
Feels Good
Weetabix chocolate supports local British farmers. We share common goals towards more sustainable† wheat.
We believe homegrown does good, feels good and tastes good, which makes our original Weetabix the nation's favourite cereal‡.
‡The Number 1 cereal brand in the UK based on 52 weeks of retail sales value from Nielsen up to 11.06.23
‡Reducing consumption of sodium contributes to the maintenance of normal blood pressure as part of a healthy diet and lifestyle. Contains 70mg Sodium per 100g.
Tastes Good
Try with blueberries + banana
Splash with fresh milk
Add some peanut butter
Have you had yours?
Red Tractor - Certified Wheat
Rainforest Alliance - People & Nature, Cocoa
® and TM - Trade marks of Weetabix Limited. The shape of this product is registered as UK trademark number UK00900834150 and Community trademark number 834150 and is the property of Weetabix.
Homegrown British Wheat
High Fibre
Low Salt
100% British Wholegrain Wheat
Suitable for vegetarians & vegans
High Fibre
Low Salt
Ingredients
Wholegrain Wheat (84%), Sugar, Plain Chocolate (7%) (Sugar, Cocoa Mass#, Cocoa Butter*, Emulsifier: Soya Lecithin, Flavouring), Malted Barley Extract, Fat Reduced Cocoa Powder*, Flavourings, Salt, Niacin, Iron, Thiamin (B1), Riboflavin (B2), Folic Acid, *Rainforest Alliance Certified
Allergy Information
For allergens, see ingredients in bold.
Number of uses
This pack contains twelve 2-biscuit servings
Net Contents
24 x Biscuits
